本文主要运用公司战略管理的理论和方法对特变电工的内部条件和外部环境进行分析,从而制定出适合特变电工长远发展的战略。首先从特变电工外部战略环境分析出发,通过对企业所处的宏观环境、行业环境、行业关键成功因素等的分析,研究企业所处的外部环境,并运用PEST和波特的五力模型对特变电工在行业内的竞争实力进行分析和定位。然后对内部资源进行,从而研究企业在内部资源和能力方面的实力和优势;在对企业内外部环境分析的基础上,科学的运用SWOT分析方法,最终提出特变电工的发展战略。最后,并根据所选择的发展战略,针对特变电工的实际情况,提出了战略实施的具体建议。
关键词:特变电工;发展战略;输变电产业
Abstract
TBEA Co., Ltd. (hereinafter referred to as TBEA) After 20 years of rapiddevelopment, has accounted for half of the domestic power transmission industry in recent years in the field of new materials, new energy development showingrapid momentum. At the same time, in the domestic long-term high-speed power-building needs, driven by the domestic power transmission product market competition is increasingly intense, internationally renowned companies have landed in China, exacerbated by the brutal competition. In