“Natural, harmless.”
“Fresh and refreshing”
Source: JWT in house focus group May 2003
70
Expectations of Paint
“安全，象鱼在水里。人生活在空气中，没有担心，没有后顾之忧。”

“Safe, like fish in water. You don’t have any worries living in the air.”
Source: JWT in house focus group May 2003
71