Strategies for Emerging Industries Strategies for Turbulent, High Velocity Markets Strategies for Maturing Industries Strategies for Declining Industries Strategies for Fragmented Industries Strategies for Sustaining Rapid Growth Strategies for Industry Leaders Strategies for Runner-up Firms Strategies for Weak Businesses Ten Commandments for Crafting Strategies Win early race for industry leadership by employing a bold, creative strategy Push hard to perfect technology, improve product quality, and develop attractive performance features Move quickly when technological uncertainty clears and a dominant technology emerges Form strategic alliances with Key suppliers Companies having related technological expertise Capture potential first-mover advantages Pursue New customers and user applications Entry into new geographical areas Focus advertising emphasis on Increasing frequency of use Creating brand loyalty Use price cuts to attract price-sensitive buyers