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奥迪汽车C6产品上市广告策划方案(中英对照)(40页).rar

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奥迪汽车C6产品上市广告策划方案(中英对照) Advertising strategy proposal of Audi C6 launch2005年4月30日 April 30, 2005C6上市的核心任务:继续保持A6在C级豪华车市场的领先地位和份额优势Core task of C6 launch: to maintain A6’s leadership and market share in C segment of luxury sedan

围绕C6的核心任务,我们着重考虑了四大重要关系:Based on the core task of C6, we considered 4 key relationshipsC5与C6的关系Relationship between C5 and C6品牌形象与销售的关系Relationship between brand image and sales形象与产品力的关系Relationship between image and product featuresC6与竞品的关系Relationship between C6 and competitors对C6上市的整体思考Overall consideration on C6 launch