ACNielsen MMS Advertising Monitoring – our standards Meeting the needs of clients Setting high Internet monitoring standards Q&A A brief introduction… The benchmark for media activity and expenditure Used by agencies and media owners to analyse advertiser and media markets A trading currency for advertising space The only robust method of reporting advertising expenditure/activity is to use the variables used to buy the space RAJAR ¼ hour figures received every quarter Radio stations supply ACNielsen MMS with transmission data (C.R.C.A. rules) Station groups supply average CPTs verified by an agency working group Simple calculation for spot costs Publishers define what areas of their titles they require to be coded in detail (100%) Ratecard CPTs discounted by % factor supplied by the Advertising Association New titles and supplements are added at the request of publishers Verification of expenditure methodology reviewed by publishers (guidance only)