《2010年绿色节能产品行业市场研究报告》(41页).rar 洁净产品行业市场分析报告 ＂十一五＂期间是我国加快生态文明建设和环境保护步伐的重要时期，一系列环境生态保护重要规划即将实施。随着循环经济的观念逐步深入，资源综合利用将在技术、设备、产品质量等方面获得更大发展。人民对生活质量的要求不断提高给洁净产品的发展带来了更广阔的市场。 孙毓敏 2010-6-25 2 洁净产品行业市场分析报告 作者：孙毓敏 目录 洁净产品行业市场分析报告　...........................................................................................................　2 前言　.................................................................................................................................................　6 i　研究背景与目的　....................................................................................................................　6 ii主要数据来源　.......................................................................................................................　6 1.　行业综述　.....................................................................................................................................　6 1.1　行业定义及分类　................................................................................................................　6 1.1.1　定义　.........................................................................................................................　6 1.1.2　分类　.........................................................................................................................　7 1.1.3　行业说明　.................................................................................................................　7 1.2　行业标准及产品认证　........................................................................................................　8 1.2.1　节能产品认证　.........................................................................................................　8 1.2.2　绿色家居认证　.........................................................................................................　8 1.2.3　有机食品认证　.........................................................................................................　9 1.2.4　低碳产品认证　.........................................................................................................　9 1.2.5　节水产品认证　.......................................................................................................　10 1.3　行业政策　..........................................................................................................................　11 1.3.1　减排成为＂十一五＂期间的约束性指标　...........................................................　11 1.3.2　节能环保投资持续加大　.......................................................................................　11 1.3.3　绿色、节能、环保、生态型产品品牌建设　.......................................................　12 1.3.4　发改委支持节能环保企业上市融资　...................................................................　12 1.3.5　工信部把低碳工业纳入国家规划　.......................................................................　12 1.3.6　到2020年中国节能环保产业总产值将有望超5万亿　.....................................　13 1.3.7　联合国盘点2008年全球环境状况　全球绿色经济转型任务紧迫　...................　13 1.4　出口　.................................................................................................................................　14 3 1.4.1　国内：限制＂两高＂出口　...................................................................................　14 1.4.2　国际：全球节能标准已成产品出口　＂新门槛＂　.............................................　14 1.4.3　中国向全球市场输出＂低碳经济＂　...................................................................　15 1.4.4　佛山：节能光源产品出口打头阵　.......................................................................　15 2.　行业发展概述　............................................................................................................................　16 2.1　行业基本情况　..................................................................................................................　16 2.1.1　市场环境　...............................................................................................................　16 2.1.2　技术环境　...............................................................................................................　16 2.1.3　产业产销概况　.......................................................................................................　17 2.1.4　产业分布　...............................................................................................................　19 2.1.5　子类产销概况　.......................................................................................................　19 2.2　行业热点　..........................................................................................................................　21 2.2.1　巴西研制出能过滤40%二氧化碳排放的陶瓷体　...............................................　21 2.2.2　＂低碳＂经济为化工产业带来良机　...................................................................　21 2.2.3　有机食品价格高　百姓追捧热度不减　...............................................................　22 2.2.4　＂绿色新政＂催热清洁技术产业　............................................................................　22 2.2.5　节能环保＂国字号＂起航　.......................................................................................　22 2.2.6　2010年节能中国贡献奖尘埃落定　.......................................................................　23 2.3　区域市场　..........................................................................................................................　24 2.3.1　世界有机产品生产　...............................................................................................　24 2.3.2　哥伦比亚有机产品生产　.......................................................................................　24 3．行业营销分析　...........................................................................................................................　25 3.1　目标市场　..........................................................................................................................　25 3.1.1　环境问题成为全球消费者选择商品的重要考虑因素　.......................................　25 3.1.2　有机产品消费量增加　...........................................................................................　26 3.1.3　政府鼓励购买　.......................................................................................................　26 3.1.4　节能灯市场规模扩大　...........................................................................................　26 3.2　市场营销分析　..................................................................................................................　27 3.2.1　产品　.......................................................................................................................　27 4 3.2.2　价格　.......................................................................................................................　27 3.2.3　分销　.......................................................................................................................　28 3.2.4　促销　.......................................................................................................................　28 4．行业产品　..................................................................................................................................　30 4.1　各色产品进入日常生活　..................................................................................................　30 4.1.1　以用途取胜　...........................................................................................................　30 4.1.2　以新意取胜　...........................................................................................................　31 4.2　集体亮相　..........................................................................................................................　31 4.2.1　八国峰会　...............................................................................................................　31 4.2.2　上海世博　...............................................................................................................　31 4.3　集成环保灶　......................................................................................................................　32 5．　行业主流品牌　.........................................................................................................................　32 5.1　国外销售市场主流品牌　..................................................................................................　33 5.1.1　建筑节能和新型墙材品牌　...................................................................................　33 5.1.2　节能家电：日本领军　...........................................................................................　33 5.1.3　其他节能品牌　.......................................................................................................　34 5.1.4　办公设备　...............................................................................................................　34 5.1.5　节水设备　...............................................................................................................　34 5.2　国内供货市场主流品牌　..................................................................................................　35 5.2.1　环保灶　...................................................................................................................　35 5.2.2　可降解产品　...........................................................................................................　35 5.2.3　建筑节能　...............................................................................................................　35 5.2.4　照明节能　...............................................................................................................　35 5.2.5　电子电器节能　.......................................................................................................　35 5.2.6　节水产品　...............................................................................................................　36 6．　行业发展对策　.........................................................................................................................　36 6.1　技术创新——立足竞争　..................................................................................................　36 6.2　时刻关注国际标准动态　..................................................................................................　36 6.3　把产业发展与金融结合　..................................................................................................　37 5 6.4　关注国家宏观策略，指导生产　......................................................................................　37 6.5　加强企业市场化程度，力争在行业内崭露头角　..........................................................　37 附件1：洁净产品分类　..................................................................................................................　38 参考文献........................................................................................................................................　41