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2009年美国互联网数字市场报告研究报告(英文版)(16页).rar

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《2009年美国互联网数字市场报告研究报告(英文版)》(16页).rar The 2009 U.S. Digital Year in Review 2009 represented a critical year in the relatively brief history of digital media; a year that was marred by the overhang of a global economic recession that had a particularly negative impact on the U.S. advertising and e-commerce markets. But it was also a year in which digital consumer activity soared, new innovations grabbed hold in the marketplace and businesses got more serious about navigating the digital landscape. In order for digital marketers to position themselves for success in the year ahead, one must begin by reflecting on what has happened in the past year and how the prevailing trends set the stage for 2010. Among the many questions that will be addressed in this report include: · Which consumer trends dominated the digital media landscape in 2009? · How are people spending their digital media consumption time? · Which new and emerging technologies and services are capturing the attention of the marketplace? · What is the state of the digital advertising market? · How are trends in the mobile market changing the digital media landscape.............