摘要
当今社会发展正朝着信息化、全球化和生态化的方向发展，高度文明化带给人们丰富的物质享受的同时，也带来了一系列的健康问题。国民健康是关系到社会稳定发展的重要因素，我国政府对国民健康一直倾注着极大的关注。虽然人们的健康意识越来越强烈，健身队伍也在不断壮大，但如何科学健身、合理健身已经成为人们亟待解决的问题。体育保健知识的推广可以为大众健身开创一条科学化、合理化的道路。

本文在借鉴前人对大众体育与电视媒体相结合等一系列相关问题研究的基础上，参阅了大量文献，运用文献资料法、调查法、数理统计法和逻辑分析法对石家庄地区的大众人群的健身现状以及需求进行了研究，找出了大众健身现状存在的诸多问题以及大众健身科学化、合理化的必要性。在此基础上，通过专家就体育保健知识推广的理想途径的研究进行分析，得出电视媒体作为四大媒体中最具势力的媒体之一，是体育保健知识推广过程中最有力的宣传工具。而体育保健的学科知识作为“具有产业性质的的公益事业”，要逐步走向社会化体现其巨大的社会价值，必须充分依靠和挖掘社会各方面的力量。

电视媒体已经成为影响公众生活最快捷、最直接的工具。电视媒体与体育保健的“联姻”，是一个新的市场热点，这种结合不仅为大众科学健身提供必要的理论依据、为大众营造科学健身的社会氛围，同时还能推动体育产业化的不断发展和完善，为电视体育节目的资源开发和内容、形式的创新开辟道路。

关键词：大众健身 科学健身 体育保健电视媒体电视策划
Abstract
Now society develops straight dynasty informative process and globalization with ecology melt direction development, high civilization melt bring the material of rich people enjoyment at the same time, have also brought a series of healthy problem. National health is to concern that society stabilizes the important factor of development, the government of our country pours maximum solicitude always for national health. Although people's health consciousness is more and more intense, the fitness troop also unceasingly is expanding, how but the science fitness, the reasonable fitness already became the question which the people urgently awaited to be solved. The sports health care knowledge promotion may fitness for the populace founds an scientific, the rationalization path.
This article in profits from the predecessor unifies and so on to the populace sports and the television media a series of correlations question research in the foundation, has referred the massive iterature，in ShiJiazhuang.Using the literature material law, the survey procedure, the mathematical statistic law and the logical analytic method have conducted the research to the populace crowd's fitness present situation as well as the demand, obtains the populace fitness scientific, the rationalization necessity.In this foundation, carries on the analysis through the expert on the sports health care knowledge promotion ideal way research, obtains in the television media four big media most to have one of influence media, is in the sports health care knowledge promotion process the most powerful media. But the sports health care discipline knowledge took the archery target the public utility, must move towards the socialization to manifest its huge social value gradually, must fully depend upon and the excavation society various aspects strength.
The television media already became the influence public life most quickly, the most direct tool. The television media and the sports health care marries , is a new market hot spot, this kind of union not only provides the essential theory basis, for the popular science fitness builds the science fitness for the populace the social atmosphere, meanwhile can impel the sports industrial production the unceasing development and the consummation, for the television sport program resources development and the content, the form innovation paves the way.
Key Words : Popular fitness Scientific fitness Sport hygiene Television media Television planed
目录

中文摘要Ⅰ
英文摘要Ⅱ
1前言……1
1.1选题依据……1
1.1.1时代发展造就健身的需求1
1.1.2大众科学健身的必要性…1
1.1.3电视媒体为体育保健知识的推广架筑桥梁……2
1.2国内外研究现状……2
1.3电视策划及其相关概念的界定…4
2研究对象与方法5
2.1研究对象……5
2.2研究方法……6
2.2.1文献资料法6
2.2.2调查法……6
2.2.3数理统计法7
2.2.4逻辑分析法7
2.3研究过程……7
3研究结果与分析……9
3.1石家庄市区大众人群健身现状调查与分析9
3.2大众人群对媒体的关注程度的调查与分析13
3.3制约大众人群科学健身的因素调查结果与分析…17
3.4引导大众科学健身的电视栏目策划方案制定的理论依据19
3.4.1设计与建立引导大众科学健身电视栏目策划方案指标内容的依据…19
3.4.2指标内容的拟订、筛选和优化…20
4引导大众科学健身电视栏目策划方案的各级指标的分析研究…22
4.1引导大众科学健身电视栏目策划方案的一级指标的分析研究…22
4.2引导大众科学健身电视栏目策划方案的二、三级指标的分析研究……23
4.3引导大众科学健身电视栏目的策划方案29